Privacy Policy

Privacy Policy

Your privacy matters to us. It is MAWI’s policy to respect and protect your personal information, and to comply with all applicable laws and regulations regarding any personal data we may collect about you, including across our website, https://drinkmawi.com, and any other platforms we own and operate.

“Personal information” refers to any data that can be used to identify you as an individual. This includes identifiable details such as your name, address, date of birth, contact information, payment details, your device’s technical specifications, and even how you interact with our website and services.

If our website contains links to third-party websites or services, please be aware that those sites have their own privacy policies. Once you leave our website, we recommend reviewing the privacy policy of any third-party service to understand how your personal data will be handled. This Privacy Policy does not cover activities that occur outside of our website or platforms.

This policy is effective as of April 23, 2025.
 Last updated: April 23, 2025

 

 

Information We Collect

We collect two primary types of information: voluntarily provided and automatically collected.

  • Voluntarily provided information is any personal data you actively give us when signing up for services, entering promotions, or contacting us directly.

  • Automatically collected information is gathered as a result of your interactions with our digital platforms and services, often collected through cookies or tracking tools.

 

 

Log Data

When you visit our website, our servers may automatically collect standard web log data. This may include your IP address, browser type and version, pages visited, timestamps, and time spent on each page.

In the case of site errors, we may also capture error-specific data — like the type of device you’re using, what you were attempting to do, and the technical circumstances of the issue. You may not always be notified when this kind of information is collected.

While this data doesn’t directly identify you, it can sometimes be combined with other information to establish a user identity.

 

 

Device Data

We may also collect technical information about your device when you use our website or services, including but not limited to:

  • Device type and model

  • Operating system

  • Browser version and settings

  • Unique device identifiers

  • Approximate location or time zone

The exact data collected may depend on your device settings, browser configurations, and permissions. You may wish to review your settings to manage what is shared.

 

 

Personal Information

There may be instances where we ask you to provide personal details, such as:

  • Full name

  • Email address

  • Social media handles

  • Phone number

  • Mailing address

  • Date of birth

This may occur when you contact us, submit a form, place an order, or engage in promotional campaigns.

 

 

User-Generated Content

If you submit any form of content to us (including text, images, or videos), it may be published publicly on our website or social media pages, especially when submitted for promotional or community engagement purposes.

Any user-generated content becomes associated with your account or email address, and once published, may be accessible to third parties beyond the scope of this policy.

 

 

Why We Collect Your Information

We only collect and use personal information when we have a valid reason for doing so, and only when it is necessary for delivering a better experience, product, or service to you.

 

 

How We Collect and Use Your Information

You may provide personal data when you do the following:

  • Register for an account

  • Subscribe to emails or promotional updates

  • Enter giveaways, contests, or surveys

  • Interact with our website using a browser or mobile device

  • Communicate with us via social media or direct messages

  • Tag or mention MAWI in social media content

We may collect, store, and use this information to:

  • Deliver our core services and platform features

  • Customize your experience on our site

  • Process and ship your orders

  • Respond to your inquiries or support requests

  • Analyze trends and user behavior to improve MAWI’s offerings

  • Conduct market research and develop new features

  • Promote our products and services via email or social media

  • Maintain internal records for administrative purposes

  • Manage contests, sweepstakes, or promotional benefits

  • Comply with legal obligations or resolve disputes

  • Attribute and display your content when submitted or published

  • Prevent fraud and maintain secure use of our digital services

  • Run technical diagnostics to optimize performance

Combining Personal Information with Other Data

We may combine the personal information you voluntarily provide with information that is automatically collected through your interaction with our website, as well as with general data or insights we receive from trusted third-party sources. For example, our marketing and market research efforts may uncover trends and behavior patterns that we use in conjunction with how visitors engage with the MAWI site. This helps us enhance your experience, improve the functionality of our platform, and tailor content to your interests.

 

 

Security of Your Personal Information

At MAWI, we take your privacy seriously. When we collect and process your personal information — and for as long as we retain it — we use commercially reasonable methods to protect it from loss, theft, unauthorized access, disclosure, copying, misuse, or modification.

That said, no method of digital transmission or storage can ever be completely secure. While we do our best to protect your information, we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality and strength of your own passwords or login credentials associated with your MAWI account. We encourage you to choose strong passwords and to keep them private to protect your personal data.

 

 

How Long We Keep Your Personal Information

We only retain your personal information for as long as it’s necessary for the purposes outlined in this Privacy Policy. For instance, if you’ve created a MAWI account or made a purchase, we may keep your details for as long as your account is active or your order history is relevant.

When your information is no longer needed, we’ll either delete it entirely or anonymize it so it no longer identifies you.

In certain cases, we may need to retain your data for legal compliance, accounting purposes, regulatory reporting, dispute resolution, public interest archiving, historical research, or statistical analysis.

 

 

Children’s Privacy

MAWI does not knowingly collect or solicit personal information from children under the age of 13. Our products and services are not directed toward anyone under 13, and we do not knowingly market to or engage with children.

If we become aware that personal information from a child under 13 has been collected without verified parental consent, we will delete that information as soon as possible. If you believe that we might have any information from or about a child under 13, please contact us immediately.

 

 

Disclosure of Personal Information to Third Parties

We may disclose your personal information to third parties for the following purposes:

  • To a parent company, subsidiary, or affiliated business

  • To third-party service providers that help us operate our business or website, including but not limited to: hosting, data storage, analytics, payment processing, technical support, marketing, and advertising

  • To our employees, contractors, consultants, or other internal personnel

  • To current or potential agents and business partners

  • To sponsors or partners involved in a giveaway, contest, sweepstakes, or promotional campaign

  • To debt collection agencies, courts, or regulatory bodies, if necessary for enforcing payment obligations

  • To comply with legal obligations or in connection with potential or ongoing litigation or regulatory investigation

  • To trusted service providers who assist in delivering products, services, or communications to you

  • To third parties for marketing and promotional purposes

  • To a third party in the event of a merger, acquisition, asset sale, or similar business transition involving MAWI

We currently work with the following third-party platforms and services:

  • Google Analytics

  • Klaviyo

  • Google AdSense

  • Facebook / Meta

 

 

International Transfers of Personal Information

MAWI stores and processes your personal data in the United States, but we may also transfer your data to other countries where we, our affiliates, or third-party providers have facilities.

These countries may not have the same data protection laws as your country of residence. When transferring data internationally, we will ensure such transfers comply with applicable data protection laws and that your information is protected as described in this Privacy Policy.

Your Rights and Control Over Your Personal Information

Your choice matters.
 By choosing to share your personal information with MAWI, you acknowledge that we will collect, store, use, and disclose it as outlined in this Privacy Policy. You are not required to provide personal information to us, but doing so may be necessary to access certain features of our website, receive products, or participate in promotions and offers.

Information provided by others.
 If we receive personal information about you from a third party, we will handle that data in accordance with this Privacy Policy. If you’re a third party providing information about someone else, you confirm that you have that person’s permission to share their personal information with us.

Marketing preferences.
 If you have previously agreed to receive promotional messages or updates from MAWI, you may change your preferences at any time. Simply contact us using the information provided at the end of this policy.

Access to your data.
 You have the right to request a copy of any personal information we hold about you.

Correction of data.
 If you believe any of the personal information we hold about you is inaccurate, incomplete, out of date, or misleading, please reach out to us. We’ll take reasonable steps to verify and update the information as necessary.

Non-discrimination.
 Exercising your data privacy rights will never affect the way we treat you. We won’t deny access to products or services, impose penalties, or alter pricing based on your choices regarding personal information, unless certain data is essential for service delivery (e.g. user support).

Data breach notification.
 In the event of a data breach, we will follow all applicable laws and notify you as required.

Complaints.
 If you believe we’ve mishandled your personal data or breached a privacy law, please contact us with the full details of your concern. We’ll investigate promptly and respond in writing with the outcome and any corrective actions. You also have the right to file a complaint with a relevant data protection authority or regulator.

Unsubscribing.
 To stop receiving emails or promotional communications, you may unsubscribe at any time using the opt-out link provided in our emails, or by contacting us directly. For identity protection, we may request additional information before completing your request.

 

 

Use of Cookies

MAWI uses cookies to understand how you interact with our website and to improve your experience. A cookie is a small file stored on your device that helps our system recognize your browser and remember your preferences.

We use cookies to:

  • Analyze site traffic and usage

  • Remember login details or saved preferences

  • Customize content and ads based on your behavior

For full details on how cookies are used and how to manage your preferences, please refer to our [Cookie Policy].

 

 

Business Transfers

In the unlikely event of a merger, acquisition, or insolvency event, personal data may be considered a transferable asset. If MAWI or its assets are sold or acquired, your personal information may be transferred to the new owner and will continue to be protected under the terms of this Privacy Policy.

 

 

Limits of This Policy

Our website may contain links to other websites or online platforms not operated or controlled by MAWI. Please note that we are not responsible for the privacy practices of those external sites and encourage you to review their policies before submitting personal data.

 

 

Updates to This Privacy Policy

From time to time, we may update this Privacy Policy to reflect changes in our operations, legal obligations, or best practices. Any updates will be published on this page with the revised effective date.

If the changes are significant, or if required by law, we will notify you via email or other communication methods based on your preferences. In some cases, we may seek your consent for material changes that affect how we use your personal information.

 

 

Additional Disclosures for Australian Privacy Act Compliance (AU)

For users whose personal data falls solely under Australian privacy laws, please note:
 Some third parties with whom we share data may operate in jurisdictions that are not governed by the Australian Privacy Act or its Australian Privacy Principles (APPs). By using our services, you acknowledge that any such third party may not be accountable under the Privacy Act and that you may not have recourse under Australian law if a breach occurs.

Additional Disclosures for General Data Protection Regulation (GDPR) Compliance (EU)

Data Controller / Data Processor

The General Data Protection Regulation (GDPR) distinguishes between “data controllers” — organizations that determine how and why personal data is processed — and “data processors” — organizations that process data on behalf of a controller.

MAWI, operating from the contact address provided in the Contact Us section of this policy, is the Data Controller with respect to the personal information you provide to us through our website or services.

 

 

Legal Bases for Processing Your Personal Information

MAWI collects and uses personal information only when we have a legal basis for doing so. Our processing is always lawful, fair, and transparent. If consent is our basis and you are under 16 years of age, we will seek consent from your parent or legal guardian before processing your data.

We rely on the following legal grounds to collect and process your personal data:

1. Consent

Where you have explicitly given us permission to process your personal information for a specific purpose. You may withdraw your consent at any time by contacting us — this will not affect any processing that occurred before your withdrawal.

Example: If you provide your name and email to enter a giveaway, you may later request to withdraw from communications, but any entries submitted prior will remain valid.

2. Contractual Obligation

Where processing your personal information is necessary to fulfill a contract or to take steps at your request before entering into a contract. For instance, if you contact us for product support, we may require your name and contact details to respond.

3. Legitimate Interests

Where we assess that processing your personal data is reasonably necessary for our legitimate business purposes, such as:

  • Providing and improving MAWI’s services and website

  • Conducting product development and customer research

  • Marketing and promotional communications

  • Ensuring legal compliance and protecting our legal rights

We balance our legitimate interests with your data protection rights and ensure no harm is caused to your freedoms or privacy.

4. Legal Compliance

In some instances, we may need to retain or disclose your personal information to comply with legal or regulatory obligations. This includes court orders, law enforcement requests, tax filings, and recordkeeping mandates.

 

 

International Transfers Outside the European Economic Area (EEA)

If your personal data is transferred outside the EEA, we will ensure it is protected by appropriate legal safeguards. This may include:

  • Use of standard contractual clauses approved by the European Commission

  • Binding corporate rules

  • Other legally recognized mechanisms of data protection

MAWI ensures that any such transfer complies with GDPR obligations for international data handling.

 

 

Your Rights Under the GDPR

Restricting Processing

You may request that we limit how we use your personal information if:

  • You believe the data is inaccurate

  • You suspect the processing is unlawful

  • You need us to retain the data solely for a legal claim

  • You are objecting to our legitimate interest basis for processing

Objecting to Processing

You have the right to object to our use of your personal information when it is based on legitimate interests or public interest. If you object, we will only continue processing if we can demonstrate compelling legal grounds.

Data Portability

You may request a copy of your personal data in a structured, commonly used format (such as CSV), and where feasible, request that it be transferred directly to another service provider.

Right to Deletion

You may request that we delete your personal information. We will respond to deletion requests and remove your data from active records unless there is a legal reason for retaining it.

If you delete or deactivate your MAWI account, we will permanently delete your personal data from our systems within 14 days. Please note, publicly visible data (such as product reviews or social media content) may still be visible through search engines or other platforms not controlled by us.

 

 

Additional Disclosures for California Compliance (US)

Under California Civil Code Section 1798.83, California residents who have an existing relationship with MAWI and use our services for personal, family, or household purposes may request information about how we share personal information for marketing purposes.

To make a request, contact us with the subject line “Request for California Privacy Information”. You are entitled to one request per calendar year, and we will respond with a list of third parties, if any, to whom we have disclosed personal information for their marketing purposes in the past year.

 

 

Do Not Track Signals

Some browsers allow users to send a “Do Not Track” (DNT) signal. At this time, MAWI does not respond to browser DNT signals. We instead adhere to the data handling practices outlined in this Privacy Policy, ensuring fairness, transparency, and legal compliance in all data usage.

 

 

Cookies and Tracking Pixels

You can manage how cookies are used through your browser settings. Most browsers allow you to refuse or block cookies, though doing so may affect how our website functions.

We also use tracking pixels to measure engagement with content and campaigns. For full details, please refer to our Cookies Policy.

CCPA-Permitted Financial Incentives (California)

In line with your right to non-discrimination, MAWI may occasionally offer you financial incentives permitted under the California Consumer Privacy Act (CCPA). These incentives may result in differences in price, rates, or levels of service based on your participation and the value of the personal information you provide.

Any such financial incentive we offer will be directly related to the value of your personal data and will come with clearly written terms that explain the nature of the incentive. Participation in these programs is always voluntary and requires your prior, informed opt-in consent. You can withdraw from any incentive program at any time.

 

 

California Notice of Collection

In the past 12 months, MAWI has collected the following categories of personal information as defined by the California Consumer Privacy Act (CCPA):

  • Customer records: Including billing and shipping addresses, credit or debit card details

  • Demographic data: Such as age or gender, including protected classification characteristics under California or federal law

  • Commercial information: Purchase history, product preferences, and service interactions

  • Internet activity: Browsing history and interaction data on our website or services

  • Audio or visual content: Photos, videos, or voice submissions you share with us or post through our platforms

  • Geolocation data: Based on your IP address or mobile device settings

  • Employment and education data: Provided when applying for a job with us

  • Inferences: Insights about your preferences, interests, or behavior patterns

For more details, including data sources and how we use this information, refer to the “Information We Collect” and “Collection and Use of Information” sections of this policy.

 

 

Right to Know and Delete (California Residents)

As a California resident, you have the right to request the deletion of your personal information and access specific details about how we handle your data. Specifically, you may request:

  • The categories of personal information we’ve collected about you

  • The categories of sources from which the information was collected

  • The categories of personal information disclosed or sold (if any)

  • The categories of third parties to whom the information was disclosed or sold

  • The business or commercial purpose behind collecting or selling the information

  • The specific pieces of personal information we hold about you

To exercise these rights, contact us using the information provided in the Contact Us section of this policy.

 

 

Shine the Light (California Civil Code §1798.83)

California residents may also request details on how MAWI shares certain types of personal information with third parties and affiliates for direct marketing purposes, as outlined in California’s “Shine the Light” law.

To request this information, please contact us using the details below. Your request must include the phrase “California Privacy Rights Request” in the subject line or first line of the message, along with your full name, street address, city, state, and ZIP code.

 

 

Contact Us

For questions or concerns about this Privacy Policy or your personal information, you can reach us at:

MAWI
 Email: info@drinkmawi.com

 

 

Cookie Policy

MAWI uses cookies to improve your browsing experience on our website, https://drinkmawi.com. This Cookie Policy is a part of our broader Privacy Policy and outlines how we use cookies and similar technologies.

Cookies are small text files stored on your device to help us remember your preferences, understand how you use our site, and deliver content tailored to your experience.

We may also work with third-party service providers who use cookies as part of their offerings. This policy does not cover cookies placed by those third-party services — we encourage you to review their respective policies.

If you prefer not to accept cookies from us, you can adjust your browser settings to block or restrict cookie use from our domain. Please note, however, that doing so may limit certain functionalities or features on our site.

What is a Cookie?

A cookie is a small piece of data that a website stores on your device when you visit. It often contains information about the website itself, a unique identifier that recognizes your browser upon return, details to support the cookie’s purpose, and its expiration date.

Cookies are used to:

  • Enable core features such as logins, shopping carts, and account settings

  • Track website usage and performance for analytics purposes

  • Remember user settings like language or time zone preferences

  • Personalize content and advertisements based on your browsing behavior

First-party cookies are set by the website you’re visiting directly and typically only track activity on that specific site.

Third-party cookies are set by other services integrated into the website (like ad networks or analytics providers) and may track activity across multiple sites using the same service.

 

 

Types of Cookies and How We Use Them

Essential Cookies

These are necessary for the basic functionality of our website. They enable actions like logging in, account management, cart functionality, and checkout processing.

How we use them:
 We use essential cookies to ensure MAWI’s site and checkout experience operates smoothly and securely.

 

 

Performance Cookies

Performance cookies collect anonymous information on how users interact with the site, such as page visits, click patterns, and time spent. This data helps us diagnose technical issues and improve the site’s usability.

How we use them:
 We use performance cookies to monitor site health and enhance the customer experience based on user interaction trends.

 

 

Functionality Cookies

These cookies remember choices you make (like region, display preferences, or saved settings) to deliver a more personalized experience.

How we use them:
 We use functionality cookies to tailor your experience and preserve your preferences during future visits.

 

 

Targeting/Advertising Cookies

Targeting cookies track your browsing activity across websites to build a profile of your interests and display more relevant advertisements.

How we use them:
 We use advertising cookies for personalized marketing and to improve the relevance of promotional messages on and off the MAWI site.

 

 

Acceptable Use Policy

This Acceptable Use Policy outlines how MAWI's digital products, services, and technologies (collectively referred to as the "Services") may be used. It is designed to protect MAWI, our users, and the broader internet community from unethical, harmful, or illegal activity.

Violation of this policy may result in service restrictions, account suspension, or termination. In severe cases, we may report violations to appropriate authorities.

Policy last reviewed: April 23, 2025

 

 

Fair Use

All use of MAWI Services is assumed to follow typical, good-faith behavior patterns as outlined in our service offerings. Excessive or abusive usage beyond fair expectations may result in additional charges or access restrictions.

MAWI prohibits abuse, discrimination, intellectual property violations, or any use that harms individuals or communities. We expect all customers and their end-users to use our Services responsibly.

 

 

Customer Accountability

MAWI customers are fully responsible for the behavior of anyone who uses our Services on their behalf. This includes authorized users, employees, contractors, or any unauthorized parties who gain access due to a lack of reasonable security measures.

By using our Services, customers agree to enforce this Acceptable Use Policy among all individuals under their account or infrastructure.

Complaints about inappropriate or illegal activity by a customer or their users may be investigated, and services may be suspended or terminated at MAWI’s discretion.

 

 

Prohibited Activities

Copyright Infringement and Unauthorized Materials

You may not use MAWI Services to upload, share, or transmit content that:

  • Violates copyright, trademark, or other intellectual property rights without proper authorization

  • Is obscene, defamatory, or in violation of any export, security, or content laws

You are solely responsible for ensuring you have the rights to any material you upload or publish through MAWI’s Services.

 

 

SPAM and Unauthorized Messaging

MAWI strictly prohibits the use of our Services to distribute unsolicited bulk communications, including:

  • Sending or facilitating SPAM (unwanted commercial messages)

  • Using purchased email lists or databases

  • Creating unconfirmed or non-compliant email/SMS lists

  • Operating messaging services without “confirmed opt-in” procedures

Any mailing lists used with MAWI must be opt-in only. You must retain proof of consent for every contact.

Messages sent using or referencing MAWI Services — even if delivered via external networks — are subject to this policy. Violations may lead to service suspension or termination without notice and are not eligible for refund.

Unethical, Exploitative, and Malicious Activity

MAWI strictly prohibits the use of our services for any unethical, exploitative, or malicious behavior. The following activities are expressly forbidden:

  • Facilitating or promoting violations of this Acceptable Use Policy, or the policies of other service providers. This includes but is not limited to:

    • Tools or services used to send spam

    • Network sniffing or pinging tools

    • Packet spoofing, flooding, mail-bombing

    • Denial-of-service (DoS) or distributed denial-of-service (DDoS) attacks

  • Unauthorized access to accounts or systems, including attempts to gain access to any electronic system, network, or account that the user does not own or have permission to access (commonly referred to as "hacking," "cracking," or "phreaking").

  • The intentional or reckless distribution of viruses, malware, or malicious code into MAWI’s network, systems, or services.

  • Harassment or intimidation, including the use of our services to threaten, defame, abuse, or discriminate against individuals or groups. This includes DoS attacks, hate speech, incitement of violence, or the advocacy of racial, religious, or ethnic intolerance.

 

 

Additional Activities Considered Unethical or Prohibited

Other unacceptable behaviors include but are not limited to:

  • Acquiring services with the intent to avoid payment

  • Using MAWI infrastructure to gain or avoid payment from another provider

  • Unauthorized access, alteration, or deletion of any customer or end-user data

  • Interfering with other users' access to MAWI services

  • Sharing or linking to content that depicts or incites violence, threatens personal safety, or includes illegal material such as child exploitation

  • Any violation of consumer protection regulations

  • Violations of privacy rights through unauthorized data collection or disclosure

Furthermore, MAWI’s services may not be used by any individual or organization associated with or suspected of involvement in:

  • Illegal gambling operations

  • Narcotics trafficking

  • Terrorism or terrorist financing

  • Arms trafficking

  • The development, distribution, or use of nuclear, chemical, or biological weapons

  • The production or support of weapons of mass destruction

This includes any affiliation with groups that support or participate in such activities.

 

 

Unauthorized Use of MAWI Property

Impersonating MAWI, claiming ownership of MAWI’s intellectual property, or misrepresenting a business affiliation with MAWI for fraudulent purposes is strictly prohibited. This includes the misuse of our brand, product names, imagery, and customer communications to gain undue trust or business.

 

 

About This Policy

This policy outlines a non-exhaustive list of prohibited activities that MAWI considers incompatible with our values and services.

We reserve the right to modify this Acceptable Use Policy at any time. Updates will be effective:

  • Immediately upon your continued use of our services following the publication of a revised version on our website, or

  • 30 days after the revised policy has been published, whichever comes first.

 

 

SMS/MMS Mobile Messaging Marketing Program

MAWI is committed to protecting your privacy. We use the information you provide through our mobile messaging program (the “Program”) solely to deliver messages and respond to your inquiries. This includes sharing necessary data with service providers such as messaging platforms and phone carriers that help facilitate communication.

We do not sell, rent, lease, or profit from your personal information or phone number. We will never share your mobile information with third parties for their marketing purposes.

However, MAWI reserves the right to disclose personal information if required to comply with legal obligations, court orders, or to protect our property or legal rights.

By participating in the Program, you agree to provide accurate and truthful information. You also agree not to misrepresent your identity or use names you are not authorized to use. MAWI reserves the right to deny access to the Program or take legal action if we determine that false information has been submitted or if the Program is being used for deceptive or malicious purposes.

California Privacy Disclosure for Mobile Messaging

In accordance with California Civil Code §1798.83, California residents who participate in the Program may request specific information regarding the disclosure of their personal data to third parties for marketing purposes.

To make such a request, please contact us with “California Privacy Rights Request” in the subject line and include your name, mailing address, city, state, and ZIP code.

Contact:
 MAWI
 Email: info@drinkmawi.com

Please note: This privacy policy applies exclusively to the Mobile Messaging Program. It does not supersede or replace other privacy policies governing your relationship with MAWI across different platforms or services.